Clinical trial explainer videos: what they need to do
What a trial explainer is for, why comprehension matters more than persuasion, and the constraints that make these different from marketing animation.
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Notes on medical animation
Practical writing for people commissioning this work — often for the first time. What to prepare, what it costs, and where projects go wrong.
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Animation for a congress booth: what actually plays on the stand
Booth screens have no sound, no start point and about three seconds of attention. What that means for how the animation is built.
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How long does a medical animation take?
Realistic timelines for a medical animation, what actually causes delays, and how to work backwards from a congress date or a raise.
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How to review a medical animation at each stage
What to actually look for when reviewing a script, a storyboard and an animation pass — and which feedback is cheap now versus expensive later.
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Medical animation vs medical illustration: which do you actually need?
When a still image does the job better than a video, when it does not, and why the honest answer is often both — for different parts of the same project.
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MOA animation for an investor deck: what a Series A audience needs to see
Why investors price unexplained science as risk, what a fundraising MOA animation should and should not show, and how it differs from a congress version.
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Patient education animation: what changes when the audience is the patient
Why a clinical animation recut for patients usually fails, what to change, and how consent, anxiety and health literacy reshape the brief.
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MOA vs MOD animation: what the difference is and why it matters
Mechanism of action and mechanism of disease animations answer different questions for different audiences. Using the wrong one is a common and expensive mistake.
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What “scientifically accurate” actually means in a medical animation
Every studio claims accuracy. Here is what separates a real accuracy process from a marketing adjective, and the questions that tell them apart.
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What to look for in a medical animation showreel
Showreels are edited to hide weaknesses. What to look past, what to ask for instead, and the questions that reveal how a studio actually works.
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Working from CAD: what device companies should know before commissioning animation
Why engineering CAD is rebuilt rather than used directly, what to send, and how to avoid the delays that catch device teams out.
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What to send a medical animation studio before your first call
The five things that let a studio quote your animation accurately, why a rough description beats a polished brief, and what actually slows projects down.
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