About
Clinically led, built to move fast
Addax is a medical animation studio directed by a radiologist. Your science is checked before a frame is rendered, and a typical animation is delivered four to six weeks from approved script.
Medical animation goes wrong in a predictable way. The brief is taken by someone who understands clients, produced by someone who understands software, and checked against the science last — after it has been rendered. That is the most expensive place to find an error: it costs the render, it costs the date, and once a clinician sees an implant seated wrong they stop trusting everything else on the screen.
Addax is built to catch those errors at the cheap stage instead. A radiologist reads your science at brief stage, the mechanism is fixed in a script and a storyboard you approve, and production starts only from a version that has already been checked. Getting it right early is also what keeps the schedule short — a typical 60–90 second animation is delivered four to six weeks from approved script, and shorter pieces built from material you already have can land in two to three.
And it stays flexible while it runs. Congress dates move, claims change in legal review, devices iterate. When yours does, you raise it with the people making the decisions and get an answer the same working day, with the schedule re-planned in writing rather than quietly absorbed.
Companies we've worked with — since 2019
- Stanford University
- Jamjoom Pharma
- Incura
- Matregenix, Inc.
- North American Medical
- VPECS
- nomoSIK
- PaceLocator
See the work in the portfolio.
Dr. Samer Arafa
Founder & Creative Director
I trained and practised as a radiologist before I animated anything professionally. Six years of reading scans across hospital radiology departments, and a master’s in diagnostic radiology, is where my sense of anatomy comes from — not from a reference library.
That background is the reason I started Addax. Medical animation has no shortage of beautiful work; what it lacks is work where someone qualified has checked whether the anatomy is right before it is rendered. When a surgeon watches an implant seated incorrectly, they stop trusting everything else on the screen — and most of the time nobody on the production side is equipped to catch it.
I have been animating since 2014 and running Addax since 2019, across more than 200 projects for pharma, biotech, surgical and educational clients. Roughly two-thirds is commercial work — mechanism of action and product animation — and a third is educational, for universities, surgeons and medical schools.
I also run a healthcare marketing agency, which changes what a brief means here. An animation is never a deliverable in isolation — it sits inside a launch, a congress plan, a funnel or a sales conversation. What the piece has to achieve, and for whom, is part of the brief rather than something to retrofit after delivery.
Every project passes my review before it is rendered — the script, the storyboard and the anatomy. That is the check most productions do not have, and it is also why the dates hold: a correction at script stage costs a conversation, while the same correction after render costs the render.
- MBBS, Ain Shams University
- MSc Diagnostic Radiology, Ain Shams University
- Practising radiologist, 2014–2019
- 200+ medical animation projects
- Also runs a healthcare marketing agency
What the work looks like
Accuracy is a process, not a promise
Every studio claims scientific accuracy. What makes it real is where the checking happens: the mechanism is agreed in a written script, then a storyboard, both before anything is animated. Those are the two stages where a correction costs a conversation instead of a re-render. See how a project runs.
Fast because it is right the first time
Four to six weeks from approved script for a typical 60–90 second animation; two to three for shorter pieces built from material you already have. Those dates hold because the science is settled before production starts, so the render runs once rather than three times. See timings and prices.
Agile enough to absorb a change of plan
Priorities shift mid-project. Because the people reviewing your science are the people building the animation, a change of direction is a conversation and a revised schedule — not a chain of internal handovers that eats a week before anyone opens the file.
Built from your science, not a stock library
Animations start from what you already have — your pathway diagrams, your CAD, your published figures, your slides. That keeps the work anchored to science you have already validated rather than to a generic interpretation of it.
Made for the campaign it lives in
An animation lands inside a launch, a congress, a sales conversation or a funnel. Addax is run alongside a healthcare marketing agency, so that context is part of the brief — who is watching, what they should do next, and what the channel needs — rather than something to retrofit after delivery.
Scoped in writing before it starts
What is covered, what is delivered, how many review rounds are included and when it lands — agreed up front. Open-ended day rates are how animation projects turn into open-ended budgets.